An outdoor sign has the power to transform foot traffic into loyal customers. It can quickly help you advertise your business, the latest products, or a fantastic sale. However, using the right color palette is crucial to ensuring people notice your sign. This article will help you create the eye-catching sign your business needs.

1. Your Signature Colors

If you have specific colors for your brand, now is the time to use them. According to a survey by the marketing experts at Oberlo, using a signature color for your branding can increase brand recognition by a whopping 80%! First and foremost, you want people to see the sign and know that it represents your brand. Your existing brand awareness can and should do a lot of heavy lifting for all of your subsequent design projects. After all, cohesiveness is one of the best ways to build brand awareness.

2. Bright Reds

Red is usually seen on sale and clearance signs because it’s known to turn heads. Red sale signs are all strategic decisions to ensure people pay attention. Red is bold and bright. This color has also been proven to help people make impulsive decisions, which is why it’s commonly used in marketing techniques.

3. Vibrant Yellow

Yellow doesn't quite tempt people to make impulsive decisions like red is known to, but it’s a fantastic way to highlight your signage. Yellow is also known as a cheerful color and can help boost a person’s mood, giving them a positive association with your business. If you're looking to invite clients with good vibes, yellow is a great choice.

4. Dark Colors

Including dark colors on your sign may seem counterintuitive, but using back or navy blue is crucial to creating balance. Too many bright colors can overwhelm people, making your sign unpleasant to look at. If you're exploring designs, try using dark colors for the main font of the signage with brighter tones along the outer edges to create a sophisticated image.

If you're looking for help with commercial signage, turn to Bowman Signs LLC to get the job done right. We specialize in signs, banners, vehicle wraps, and more! Our experienced crew can help you design the ideal outdoor sign. Contact our team to get started today.